2014-2015 Program Review
Marketing
 
I Instruction
A Assessment goals and outcomes for each degree program (reported separately)
B Input Data
 
B 1 Headcount, Person Years and FTE -- Overall and Devoted To Instruction
Marketing

  Marketing College Total University Total
2012-2013
2013-2014
2014-2015
2014-2015
2014-2015
Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Total Headcount   11 12 12 84 673
Total Person-Years   8.6 10.9 10.0 72.0 577.6
Person-Years Devoted To Instruction   5.0 6.2 4.9 32.4 294.0
Total FTE   11.4 14.6 13.3 96.0 770.2
FTE Devoted to Instruction   6.6 8.3 6.5 43.1 392.0
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Total Headcount   6 6 5 59 260
Total Person-Years   5.5 5.5 5.0 52.5 212.0
Person-Years Devoted To Instruction   4.5 4.6 3.5 40.2 166.7
Total FTE   7.3 7.3 6.6 70.0 282.6
FTE Devoted to Instruction   6.1 6.1 4.7 53.6 222.2
Other personnel paid on faculty pay plan Scholar/ Scientist/ Engineer, Research Assoc, Assoc In, Asst In, Postdoc Assoc Total Headcount           65
Total Person-Years           53.0
Person-Years Devoted To Instruction           9.3
Total FTE           70.7
FTE Devoted to Instruction           12.4
Adjuncts -- Total Headcount   8 6 3 76 590
Total Person-Years   1.1 0.7 0.5 19.1 107.2
Person-Years Devoted To Instruction   1.1 0.7 0.4 16.9 102.3
Total FTE   1.5 1.0 0.7 25.5 142.9
FTE Devoted to Instruction   1.5 1.0 0.6 22.5 136.4
Graduate Assistants -- Total Headcount   5 2 4 108 1,136
Total Person-Years   0.9 0.4 0.7 31.3 351.6
Person-Years Devoted To Instruction   0.5 0.1 0.0 10.7 240.8
Total FTE   1.2 0.6 0.9 41.8 468.7
FTE Devoted to Instruction   0.7 0.1 0.0 14.2 321.1
Other -- Total Headcount         41 231
Total Person-Years         3.3 41.7
Person-Years Devoted To Instruction         0.5 12.8
Total FTE         4.4 55.6
FTE Devoted to Instruction         0.7 17.1
Total Total Headcount   30 26 24 368 2,955
Total Person-Years   16.1 17.5 16.1 178.3 1,343.0
Person-Years Devoted To Instruction   11.1 11.6 8.8 100.6 825.9
Total FTE   21.5 23.4 21.5 237.7 1,790.7
FTE Devoted to Instruction   14.8 15.5 11.7 134.1 1,101.2

Source: Instruction and Research File
 
 
Report includes summer, fall and spring semester data
Faculty headcounts are unduplicated within year; faculty with appointments in multiple departments are counted in the department where they devoted most effort.
Adjuncts and Grad Assistants are counted in each department where they had an appointment.
Person-year= 1 person working full time for one year
1.00 FTE = .75 person-years



B 2 Instructional Faculty and Adjuncts By Gender and Ethnicity
Marketing

Instructional Faculty (Tenured, tenure-earning, & non-tenure-earning) Marketing College Total University Total
2012-2013
2013-2014
2014-2015
2014-2015
2014-2015
American Indian/Alaskan Native Male         2
Total         2
Asian or Pacific Islander           1
Female       8 35
Male 2 2 2 18 88
Total 2 2 2 26 124
Black (Not of Hispanic Origin)           0
Female       3 36
Male 1 1 1 6 23
Total 1 1 1 9 59
Hispanic           1
Female       3 29
Male 1 1 1 4 22
Total 1 1 1 7 52
White (Not of Hispanic Origin)           16
Female 4 4 4 35 296
Male 9 10 9 60 376
Total 13 14 13 95 688
Total           18
Female 4 4 4 49 396
Male 13 14 13 88 511
Total 17 18 17 137 925

Source: Instruction and Research File
Instructional Faculty includes tenured, tenure-earning and non-tenure-earning faculty members who taught a course during the year.



B 2 Instructional Faculty and Adjuncts By Gender and Ethnicity
Marketing

Adjuncts Marketing College Total University Total
2012-2013
2013-2014
2014-2015
2014-2015
2014-2015
Asian or Pacific Islander Female       1 13
Male     1 3 13
Total     1 4 26
Black (Not of Hispanic Origin) Female       1 27
Male       2 18
Total       3 45
Hispanic Female         12
Male       1 10
Total       1 22
White (Not of Hispanic Origin) Female 1 3 1 20 280
Male 7 3 1 47 217
Total 8 6 2 67 497
Total Female 1 3 1 22 332
Male 7 3 2 53 258
Total 8 6 3 75 590

Source: Instruction and Research File



B 3 Average Course Section Size and Percent of Sections Taught By Faculty
Marketing

  Marketing College Total University Total
2012-2013
2013-2014
2014-2015
2014-2015
2014-2015
Course Level Type     109 109 95 888 5,102
Undergraduate Lecture/Seminar Sections Offered #
  # Enrolled 4,415 4,486 4,693 40,910 194,750
  Avg Section Enrollment 40.5 41.2 49.4 46.1 38.2
Sections Faculty-Taught # 86 94 78 637 3,513
% 78.9 86.2 82.1 71.7 68.9
Lab Sections Offered #       20 913
  # Enrolled       673 16,622
  Avg Section Enrollment       33.7 18.2
Sections Faculty-Taught #       0 426
%       0.0 46.7
Discussion Sections Offered #         296
  # Enrolled         7,985
  Avg Section Enrollment         27.0
Sections Faculty-Taught #         237
%         80.1
Other Course Types Sections Offered # 13 23 18 58 1,250
  # Enrolled 159 157 182 460 7,543
  Avg Section Enrollment 12.2 6.8 10.1 7.9 6.0
Sections Faculty-Taught # 13 23 18 50 934
% 100.0 100.0 100.0 86.2 74.7
Graduate Lecture/Seminar Sections Offered # 22 24 31 512 1,628
  # Enrolled 411 426 475 7,437 21,457
  Avg Section Enrollment 18.7 17.8 15.3 14.5 13.2
Sections Faculty-Taught # 22 24 31 404 1,379
% 100.0 100.0 100.0 78.9 84.7
Lab Sections Offered #         60
  # Enrolled         518
  Avg Section Enrollment         8.6
Sections Faculty-Taught #         35
%         58.3
Other Course Types Sections Offered # 13 16 10 75 1,880
  # Enrolled 40 44 74 288 3,735
  Avg Section Enrollment 3.1 2.8 7.4 3.8 2.0
Sections Faculty-Taught # 13 16 10 72 1,785
% 100.0 100.0 100.0 96.0 94.9

Source: Instruction and Research File and Student Data Course File
 
'Other Course Types' includes DIS, Thesis/Dissertation Research, Individual Performance Instruction, Internships, etc.
Sections taught by tenured, tenure-earning and non-tenure-earning faculty are counted as 'faculty-taught'



B 4 a Majors Enrolled By Level (Annual Headcount)
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Professional         249
Bachelors 344 358 375 7,392 28,561
Masters/Specialist       1,671 4,467
Doctoral       42 985
Unclassified         3,104
Total 344 358 375 9,105 37,366

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.



B 4 b Majors Enrolled (Annual Headcount) By Gender and Ethnicity
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Professional Asian or Pacific Islander Female         20
Male         14
Total         34
Black (Not of Hispanic Origin) Female         8
Male         1
Total         9
Hispanic Female         23
Male         8
Total         31
White (Not of Hispanic Origin) Female         73
Male         92
Total         165
Not Reported Female         3
Male         7
Total         10
Total Female         127
Male         122
Total         249
Undergraduate American Indian/Alaskan Native Female 2     16 102
Male     1 27 92
Total 2   1 43 194
Asian or Pacific Islander Female 7 8 10 199 870
Male 9 6 7 203 709
Total 16 14 17 402 1,579
Black (Not of Hispanic Origin) Female 22 22 21 792 3,773
Male 24 26 26 643 2,276
Total 46 48 47 1,435 6,049
Hispanic Female 55 46 42 1,000 4,181
Male 27 38 35 894 2,952
Total 82 84 77 1,894 7,133
White (Not of Hispanic Origin) Female 97 115 117 1,413 6,815
Male 90 87 106 1,912 5,847
Total 187 202 223 3,325 12,662
Non-Resident Alien Female 4 5 8 105 362
Male 4 3 2 115 325
Total 8 8 10 220 687
Not Reported Female 3 2   40 150
Male     0 33 107
Total 3 2 0 73 257
Total Female 190 198 198 3,565 16,253
Male 154 160 177 3,827 12,308
Total 344 358 375 7,392 28,561
Graduate American Indian/Alaskan Native Female       3 21
Male       1 4
Total       4 25
Asian or Pacific Islander Female       50 148
Male       50 108
Total       100 256
Black (Not of Hispanic Origin) Female       167 695
Male       100 260
Total       267 955
Hispanic Female       171 504
Male       184 365
Total       355 869
White (Not of Hispanic Origin) Female       397 1,771
Male       473 1,141
Total       870 2,912
Non-Resident Alien Female       51 198
Male       55 210
Total       106 408
Not Reported Female       6 18
Male       5 9
Total       11 27
Total Female       845 3,355
Male       868 2,097
Total       1,713 5,452
Unclassified American Indian/Alaskan Native Female         2
Male         6
Total         8
Asian or Pacific Islander Female         156
Male         157
Total         313
Black (Not of Hispanic Origin) Female         248
Male         125
Total         373
Hispanic Female         338
Male         217
Total         555
White (Not of Hispanic Origin) Female         882
Male         761
Total         1,643
Non-Resident Alien Female         82
Male         101
Total         183
Not Reported Female         19
Male         10
Total         29
Total Female         1,727
Male         1,377
Total         3,104

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.



B 4 a Majors Enrolled By Level (Annual Headcount)
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Professional         249
Bachelors 141 137 145 7,392 28,561
Masters/Specialist       1,671 4,467
Doctoral       42 985
Unclassified         3,104
Total 141 137 145 9,105 37,366

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.



B 4 b Majors Enrolled (Annual Headcount) By Gender and Ethnicity
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Professional Asian or Pacific Islander Female         20
Male         14
Total         34
Black (Not of Hispanic Origin) Female         8
Male         1
Total         9
Hispanic Female         23
Male         8
Total         31
White (Not of Hispanic Origin) Female         73
Male         92
Total         165
Not Reported Female         3
Male         7
Total         10
Total Female         127
Male         122
Total         249
Undergraduate American Indian/Alaskan Native Female 1 1   16 102
Male   1 1 27 92
Total 1 2 1 43 194
Asian or Pacific Islander Female 6 5 6 199 870
Male 5 4 5 203 709
Total 11 9 11 402 1,579
Black (Not of Hispanic Origin) Female 9 8 9 792 3,773
Male 7 11 13 643 2,276
Total 16 19 22 1,435 6,049
Hispanic Female 13 16 17 1,000 4,181
Male 9 9 7 894 2,952
Total 22 25 24 1,894 7,133
White (Not of Hispanic Origin) Female 61 57 60 1,413 6,815
Male 28 25 24 1,912 5,847
Total 89 82 84 3,325 12,662
Non-Resident Alien Female 1   2 105 362
Male 1   1 115 325
Total 2   3 220 687
Not Reported Female       40 150
Male       33 107
Total       73 257
Total Female 91 87 94 3,565 16,253
Male 50 50 51 3,827 12,308
Total 141 137 145 7,392 28,561
Graduate American Indian/Alaskan Native Female       3 21
Male       1 4
Total       4 25
Asian or Pacific Islander Female       50 148
Male       50 108
Total       100 256
Black (Not of Hispanic Origin) Female       167 695
Male       100 260
Total       267 955
Hispanic Female       171 504
Male       184 365
Total       355 869
White (Not of Hispanic Origin) Female       397 1,771
Male       473 1,141
Total       870 2,912
Non-Resident Alien Female       51 198
Male       55 210
Total       106 408
Not Reported Female       6 18
Male       5 9
Total       11 27
Total Female       845 3,355
Male       868 2,097
Total       1,713 5,452
Unclassified American Indian/Alaskan Native Female         2
Male         6
Total         8
Asian or Pacific Islander Female         156
Male         157
Total         313
Black (Not of Hispanic Origin) Female         248
Male         125
Total         373
Hispanic Female         338
Male         217
Total         555
White (Not of Hispanic Origin) Female         882
Male         761
Total         1,643
Non-Resident Alien Female         82
Male         101
Total         183
Not Reported Female         19
Male         10
Total         29
Total Female         1,727
Male         1,377
Total         3,104

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.



Productivity Data
 
C 1 Annualized State-Fundable FTE Produced By Level
Marketing

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Undergraduate Total   329.5 333.3 348.0 3,027.4 15,316.6
             
Graduate Total   41.2 43.2 24.6 400.9 2,013.5
Grad I   39.3 40.5 22.7 379.0 1,616.5
Grad II   1.9 2.7 1.9 21.9 396.9
             
Classroom   40.3 42.9 24.6 395.5 1,882.2
Thesis-Dissertation   0.9 0.3   5.4 131.2
             
Grand Total   370.7 376.5 372.6 3,428.3 17,330.1

Source: Student Data Course File
Based On State-Fundable Credit Hours
Note: Grad I and Grad II groups will sum to Graduate Total; Classroom and Thesis-Dissertation will sum to Graduate Total.



C 2 Annualized State-Fundable FTE Produced In/Out Of Department or College
Marketing

  Courses offered by:
Marketing College of Business University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Course Level FTE produced by students who are:       15.9 738.4
Lower Division Undergraduate Majors within the department
Majors outside the department, but within the college       360.7 1,699.2
Majors outside the college       190.8 4,149.2
Total       567.4 6,586.8
Upper Division Undergraduate FTE produced by students who are: 93.1 85.8 98.9 938.6 5,147.9
Majors within the department
Majors outside the department, but within the college 204.0 212.0 206.9 1,288.0 2,347.7
Majors outside the college 32.4 35.5 42.3 233.3 1,234.2
Total 329.5 333.3 348.0 2,459.9 8,729.8
Graduate FTE produced by students who are:       226.5 1,652.8
Majors within the department
Majors outside the department, but within the college 40.4 41.4 23.0 155.6 243.8
Majors outside the college 0.8 1.8 1.6 18.8 116.9
Total 41.2 43.2 24.6 400.9 2,013.5
Total FTE produced by students who are: 93.1 85.8 98.9 1,181.1 7,539.1
Majors within the department
Majors outside the department, but within the college 244.4 253.5 229.9 1,804.4 4,290.7
Majors outside the college 33.2 37.3 43.8 442.9 5,500.2
Total 370.7 376.5 372.6 3,428.3 17,330.1

Source: Student Data Course File
Based On State-Fundable Credit Hours



C 3 Degrees Awarded
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
  Degrees awarded with a:         360.0
Associates Single major
All         360.0
Bachelors Degrees awarded with a: 110.0 104.0 136.0 1,442.0 5,269.0
Single major
Double or triple major 51.5 38.0 30.0 105.0 204.0
All 161.5 142.0 166.0 1,547.0 5,473.0
Masters Degrees awarded with a:       419.0 1,390.0
Single major
Double or triple major         1.0
All       419.0 1,391.0
Specialist Degrees awarded with a:         16.0
Single major
All         16.0
Doctorate Degrees awarded with a:       6.0 114.0
Single major
All       6.0 114.0
Certificates Degrees awarded with a:         54.0
Single major
All         54.0
Total Degrees awarded with a: 110.0 104.0 136.0 1,867.0 7,203.0
Single major
Double or triple major 51.5 38.0 30.0 105.0 205.0
All 161.5 142.0 166.0 1,972.0 7,408.0

Source: Student Data Course File
Note: Degrees awarded with multiple majors may result in fractional degree totals for some groups.
A degree awarded with a single major contributes 1 degree, a double major contributes 1/2 degree in each major,
and a triple major contributes 1/3 degree in each major to the degree totals.



C 3 Degrees Awarded
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
  Degrees awarded with a:         360.0
Associates Single major
All         360.0
Bachelors Degrees awarded with a: 52.0 40.0 49.0 1,442.0 5,269.0
Single major
Double or triple major 4.0 2.0 5.0 105.0 204.0
All 56.0 42.0 54.0 1,547.0 5,473.0
Masters Degrees awarded with a:       419.0 1,390.0
Single major
Double or triple major         1.0
All       419.0 1,391.0
Specialist Degrees awarded with a:         16.0
Single major
All         16.0
Doctorate Degrees awarded with a:       6.0 114.0
Single major
All       6.0 114.0
Certificates Degrees awarded with a:         54.0
Single major
All         54.0
Total Degrees awarded with a: 52.0 40.0 49.0 1,867.0 7,203.0
Single major
Double or triple major 4.0 2.0 5.0 105.0 205.0
All 56.0 42.0 54.0 1,972.0 7,408.0

Source: Student Data Course File
Note: Degrees awarded with multiple majors may result in fractional degree totals for some groups.
A degree awarded with a single major contributes 1 degree, a double major contributes 1/2 degree in each major,
and a triple major contributes 1/3 degree in each major to the degree totals.



Efficiency Data
 
D 1 Annualized FTE Produced Per Instructional Person-Year
Marketing

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Undergraduate   29.6 28.7 39.5 30.1 18.5
Graduate   3.7 3.7 2.8 4.0 2.4
Total   33.3 32.4 42.3 34.1 21.0

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from all personnel categories.
Annualized FTE (C 1) produced for each person-year devoted to instruction (B 1 department total).



D 2 Degrees Awarded Per FACULTY Instructional Person Year
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Associates 0 0 0 0 0.8
Bachelors 17.0 13.1 19.8 21.3 11.9
Masters 0 0 0 5.8 3.0
Specialist 0 0 0 0 0.0
Doctorate 0 0 0 0.1 0.2
Certificates 0 0 0 0 0.1
Total 17.0 13.1 19.8 27.2 16.1

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Number of Degrees (C 3) produced for each Faculty person-year devoted to instruction (B 1 tenured, tenure-earning and non-tenure-earning faculty).



D 2 Degrees Awarded Per FACULTY Instructional Person Year
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
Associates 0 0 0 0 0.8
Bachelors 5.9 3.9 6.5 21.3 11.9
Masters 0 0 0 5.8 3.0
Specialist 0 0 0 0 0.0
Doctorate 0 0 0 0.1 0.2
Certificates 0 0 0 0 0.1
Total 5.9 3.9 6.5 27.2 16.1

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Number of Degrees (C 3) produced for each Faculty person-year devoted to instruction (B 1 tenured, tenure-earning and non-tenure-earning faculty).



Effectiveness Data
 
E 1 Rating Course as a whole (item 20) and Instructor's Overall Teaching Effectiveness (item 21) from Student Perception of Teaching (SPOT)
Marketing

Scale 1=Excellent 5=Poor 20. This course as a whole was.
Marketing College Total University Total
Fall 2014 Spring 2015 Summer 2015 Fall 2014 Spring 2015 Summer 2015 Fall 2014 Spring 2015 Summer 2015
Undergraduate # Sections   28 29 12 306 311 154 2,450 2,401 844
Mean Rating   2.2 2.1 1.8 2.2 2.1 2.0 2.1 2.1 2.0
Graduate # Sections   6 10 3 93 115 47 368 452 154
Mean Rating   2.2 2.0 2.3 2.2 2.1 2.0 1.9 1.9 1.8
Total # Sections   34 39 15 399 426 201 2,818 2,853 998
Mean Rating   2.2 2.1 1.9 2.2 2.1 2.0 2.1 2.1 2.0

Source: Student Perception of Teaching Results, Fall 2014 to Summer 2015



Effectiveness Data
 
E 1 Rating Course as a whole (item 20) and Instructor's Overall Teaching Effectiveness (item 21) from Student Perception of Teaching (SPOT)
Marketing

Scale: 1=Excellent 5=Poor 21. Rate your instructor"s overall teaching effectiveness in this course
Marketing College Total University Total
Fall 2014 Spring 2015 Summer 2015 Fall 2014 Spring 2015 Summer 2015 Fall 2014 Spring 2015 Summer 2015
Undergraduate # Sections   28 29 12 306 311 154 2,450 2,401 844
Mean Rating   2.0 2.0 1.7 2.1 2.0 1.8 1.9 1.9 1.8
Graduate # Sections   6 10 3 93 115 47 368 452 154
Mean Rating   2.1 1.9 2.2 2.0 2.0 1.9 1.8 1.8 1.6
Total # Sections   34 39 15 399 426 201 2,818 2,853 998
Mean Rating   2.0 2.0 1.8 2.1 2.0 1.8 1.9 1.9 1.8

Source: Student Perception of Teaching Results, Fall 2014 to Summer 2015



E 2 Mean Rating of Satisfaction With Instruction & Advising In Program
Marketing

  Marketing College Total University Total
2000-2001 2002-2003 2004-2005 2006-2007 2008-2009 2010-2011 2012-2013 2012-2013 2012-2013
Student Level     46 28 67 47 45 33 34 375 2,211
Undergraduate Quality of courses in degree program # Responses
  Mean 2.7 2.6 3.0 3.0 2.8 2.7 2.8 2.9 3.0
Quality of instructors in degree program # Responses 47 26 68 48 42 31 33 363 2,137
  Mean 2.7 2.7 2.9 3.1 2.7 2.9 2.7 2.8 3.0
Quality of advising in college advising office # Responses 41 27 62 43 43 33 29 331 1,933
  Mean 2.4 2.3 2.9 3.0 2.8 2.4 2.7 2.7 2.8
Quality of advising by faculty # Responses 39 24 53 40 35 29 26 299 1,808
  Mean 2.4 2.4 2.9 2.8 2.4 2.2 2.9 2.7 2.9
Graduate Quality of courses in degree program # Responses 5 2 10 0   1 3 150 476
  Mean 2.8 2.0 3.2     3.0 3.3 3.1 3.1
Quality of instructors in degree program # Responses 5 2 10 0   1 2 144 461
  Mean 2.6 2.0 3.3     3.0 4.0 3.1 3.2
Quality of advising in college advising office # Responses 3 1 6 0   1 3 112 308
  Mean 2.3 1.0 2.8     3.0 3.6 3.0 3.0
Quality of advising by faculty # Responses 3 1 7 0   1 2 101 358
  Mean 2.6 1.0 3.1     3.0 3.5 3.1 3.1

Scale 1=Poor 4=Excellent
Source: Student Satisfaction Survey



II. Research, Creative & Scholarly Activities
A Assessment Goals and Outcomes for Research (reported separately)
B 1 Faculty Person Years and FTE Devoted to Research
Marketing

  Marketing College Total University Total
2012-2013
2013-2014
2014-2015
2014-2015
2014-2015
Departmental Research Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Person-Years   1.4 1.9 2.2 17.6 124.6
FTE   1.9 2.6 2.9 23.5 166.1
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Person-Years   0.0 0.0   1.2 5.2
FTE   0.0 0.0   1.6 6.9
Other personnel paid on faculty pay plan -- Person-Years           12.4
FTE           16.6
Total Person-Years   1.4 2.0 2.2 18.8 142.2
FTE   1.9 2.6 2.9 25.1 189.6
Sponsored Research Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Person-Years   0.0 0.0 0.0 0.0 21.8
FTE   0.0 0.0 0.0 0.1 29.1
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Person-Years   0.0 0.0 0.0 0.0 3.2
FTE   0.0 0.1 0.0 0.0 4.3
Other personnel paid on faculty pay plan -- Person-Years           24.1
FTE           32.1
Total Person-Years   0.0 0.1 0.0 0.1 49.1
FTE   0.0 0.1 0.1 0.1 65.5

Source: Instruction and Research File
'Other personnel paid on faculty pay plan' includes Scholar/Scientist/Engineer (all ranks), Research Assoc, Assoc In, Asst In, Postdoctoral Assoc
 
Includes summer, fall and spring semester data
Person-year= 1 person working full time for one year
1.00 FTE = .75 person-years



C 1-9 Research/Scholarly Productivity
Marketing

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
1. Books (including monographs & compositions) # 1 1 1 9 115
2. Other peer-reviewed publications # 22 13 25 103 1,269
3. All other publications # 15 0 2 14 544
4. Presentations at professional meetings or conferences # 39 30 27 136 1,757
5. Productions/Performances/Exhibitions # 0 0 0 0 335
6. Grant Proposals Submitted # 0 0 0 1 345
Sponsored Research & Program Expenditures            
7. Organized Research # $0 $0 $0 $0 $0
8. Sponsored Instruction # $0 $0 $0 $0 $0
9. Other Sponsored Activities # $0 $0 $0 $0 $0

Sources: College Dean's Office and Division of Research (Grant Proposals Submitted & Sponsored Research & Program Expenditures)
 
Note: Grant Proposals Submitted includes proposals administered by the Division of Research only. This number does not include funding proposals administered by the FAU Foundation
University Total Grant Proposals Submitted excludes proposals submitted by units outside the University's Colleges (e.g., IRM, Library).
Sponsored Research and Program Expenditures excludes expenditures by units outside the University's Colleges (e.g., Library, Henderson School).
 
Organized Research: All research and development activities of an institution that are separately budgeted and accounted for.
Sponsored Instruction: Instructional or training activity established by grant, contract, or cooperative agreement.
Other Sponsored Activities: Programs and projects financed by Federal and non Federal agencies and organizations which involve the performance of work other than instruction and organized research (e.g., health or community service projects).



D 1-9 Efficiency Data
Marketing

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
1. Books (including monographs & compositions) per faculty member   0.1 0.1 0.1 0.1 0.2
2. Other peer-review publications per faculty member   2.0 1.1 2.1 1.2 1.9
3. All other publications per faculty member   1.4 0.0 0.2 0.2 0.8
4. Presentations at professional meetings or conferences per faculty member   3.5 2.5 2.3 1.6 2.6
5. Productions/Performances/Exhibitions per faculty member   0.0 0.0 0.0 0.0 0.5
6. Grant proposals submitted per faculty member   0.0 0.0 0.0 0.0 0.5
Sponsored Research & Program Expenditures            
7. Organized research expenditures per faculty member   $0 $0 $0 $0 $0
8. Sponsored instruction expenditures per faculty member   $0 $0 $0 $0 $0
9. Other sponsored activity expenditures per faculty member   $0 $0 $0 $0 $0

Scholarly output(Section II, C 1-9) per tenured and tenure earning faculty member (Section I B 1)



III. Service
A Assessment Goals and Outcomes for Service (reported separately)
B 1-3 Service Productivity
Marketing

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
1. Faculty memberships on department, college or university committees # 56 23 23 317 3,055
2. Faculty memberships on community or professional committees # 21 17 17 100 1,086
3. Faculty serving as editors or referees for professional publications # 10 7 7 117 629

Source: College Dean's Offices



C 1-3 Efficiency Data
Marketing

  Marketing College Total University Total
2012-2013 2013-2014 2014-2015 2014-2015 2014-2015
1. Faculty memberships on department, college or university committees per faculty member   5.1 1.9 1.9 3.8 4.5
2. Faculty memberships on community or professional committees per faculty member   1.9 1.4 1.4 1.2 1.6
3. Faculty serving as editors or referees for professional publications per faculty member   0.9 0.6 0.6 1.4 0.9

Faculty committee memberships and faculty serving as editors or referees (Section III B 1-3) per tenured and tenure earning faculty member (Section I B 1)